Cheekbone Beauty’s Mission-Driven Rise in the Cosmetics Industry (Canadian Business / Bank of Montreal)

Jenn Harper’s journey into the beauty industry began with a vivid dream.

“I saw Indigenous girls laughing, their faces glowing with joy and lip gloss—it was powerful and emotional,” Harper recalls. “That dream became a calling.”

It was 2015, and Harper had recently begun to deepen her understanding of her Anishinaabe roots after years of disconnection. The dream inspired a business vision: a beauty brand that celebrated Indigenous identity and challenged the industry’s lack of representation.

That vision became Cheekbone Beauty, a purpose-driven cosmetics company built on Indigenous values of respect, sustainability, and reciprocity. Now carried in Sephora stores across Canada, Cheekbone remains rooted to its values, even as it expands.

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