Lindsay Housman didn’t plan to launch a footwear brand. But after decades of staying active—and discovering that most athletic shoes were designed for men—she couldn’t ignore the gap.
“In my mid-forties, I started experiencing foot pain,” she says. “I was shocked to learn I was wearing shoes developed for men’s feet—and that’s still how most athletic shoes are designed today.”
It was a lightbulb moment for Housman, who had already been exploring the idea of launching a brand focused on women in sports—especially as conversations around gender inequity had been gaining traction. With the growing urgency and a strong network behind her, Housman knew this was the time to act.
Stephanie Gilman 